Peace House Ministries

BRANDING

Client Overview

Peace House Ministries is a vibrant and inclusive church located in Surrey, British Columbia. With a focus on spreading the message of peace, love, and compassion, the church is deeply involved in various community outreach programs, youth initiatives, and spiritual growth activities.

Challenge

Peace House Ministries approached me seeking assistance in developing a cohesive and impactful brand identity that would accurately reflect their mission, values, and vision. The church recognized the importance of establishing a strong brand presence to effectively communicate their message and engage with both existing members and the broader community.

Goals

Develop a distinctive and recognizable brand identity for Peace House Ministries that aligns with the church’s values and ethos.
Create brand assets, including a logo, color palette, typography, and visual elements, that convey a sense of peace, inclusivity, and spirituality.

Approach

Discovery Phase

Conducted in-depth interviews with key stakeholders to gain insights into the church’s identity, values, and goals.
Researched competitor churches and analyzed trends in religious branding to identify opportunities for differentiation and innovation.

Brand Development

Developed multiple design concepts for the Peace House Ministries brand, drawing inspiration from a Dove which carries similar characteristics with the church’s core values of peace, love, and community.
Presented the design concepts to the church leadership team and gathered feedback to refine and finalize the chosen direction.
Created a versatile logo that incorporates symbolic elements such as a dove, olive branch, and open hands to represent peace, unity, and welcome.
Defined a cohesive color palette inspired by natural earth tones and serene blues, evoking a sense of tranquility and spirituality.
Selected complementary typography that balances modernity with a timeless and approachable aesthetic.

Brand Implementation

Created comprehensive brand guidelines outlining the proper usage of the logo, color palette, typography, and visual elements across various applications.
Designed and produced a range of branded materials, including signage, banners, stationery, and promotional materials, to enhance the church’s physical presence.

Results

Unified Brand Identity: The new branding effectively communicates Peace House Ministries’ message of peace, love, and inclusivity, fostering a sense of unity and belonging among church members and the community.
Increased Recognition: The distinctive logo and cohesive visual identity have helped to raise the church’s visibility and recognition within the local community and beyond.
Enhanced Engagement: The redesigned website and branded materials have improved engagement with both existing members and potential visitors, providing easy access to information and resources.
Consistency and Cohesion: The implementation of brand guidelines ensures consistency in messaging and design across all communication channels, reinforcing Peace House Ministries’ brand identity.

Conclusion

Through collaboration with Peace House Ministries’ leadership team and our expertise in branding and design, we successfully developed a cohesive and impactful brand identity that authentically represents the church’s values and vision. The new branding has strengthened Peace House Ministries’ connection with its members and the broader community, facilitating greater engagement and outreach in their mission of spreading peace and love.