North Surrey Soccer

UX / UI | WEB DEVELOPMENT

Client Overview

North Surrey Soccer is a community-based soccer club located in Surrey, British Columbia, Canada. It exists to foster youth development and promoting a love for the sport of soccer among players of all ages and skill levels.

Challenge

North Surrey Soccer approached our agency with the challenge of enhancing their online presence and improving the user experience (UX) and user interface (UI) design of their website. The club sought to provide a more engaging and informative platform for its members, including players, parents, coaches, and volunteers.

Goals

Improve the overall user experience of the website to increase engagement and satisfaction among visitors.
Enhance the user interface design to ensure a visually appealing and intuitive browsing experience.
Develop a responsive website that functions seamlessly across various devices and screen sizes.
Provide easy access to relevant information, including schedules, team rosters, registration forms, and club news.
Integrate interactive features to encourage community engagement and communication among club members.

Our Approach

User Research

Conducted interviews and surveys with North Surrey Soccer’s stakeholders, including players, parents, coaches, and administrators, to understand their needs and pain points.
Analyzed existing website analytics to identify areas for improvement and user behavior patterns.

UX/UI Design

Developed the website using responsive design principles, ensuring optimal performance across desktops, tablets, and smartphones.
Utilized modern web development technologies and frameworks to build a fast, secure, and scalable website.
Integrated a content management system (CMS) to enable North Surrey Soccer’s administrators to easily update and manage website content, including schedules, news articles, and team information.

Web Development

Improved User Experience: The revamped website received positive feedback from users, with an increase in user engagement and a decrease in bounce rates, indicating improved satisfaction and usability.
Enhanced Visual Design: The new UI design elements, including updated branding and visuals, contributed to a more visually appealing and cohesive website that reflects North Surrey Soccer’s identity.
Increased Community Engagement: Interactive features such as event calendars, social media integration, and online registration forms facilitated communication and engagement among club members, coaches, and parents.
Responsive Design: The responsive website design ensured a consistent and optimal browsing experience across various devices, catering to the needs of users accessing the website from different platforms.

Results

Improved User Experience: The revamped website received positive feedback from users, with an increase in user engagement and a decrease in bounce rates, indicating improved satisfaction and usability.
Enhanced Visual Design: The new UI design elements, including updated branding and visuals, contributed to a more visually appealing and cohesive website that reflects North Surrey Soccer’s identity.
Increased Community Engagement: Interactive features such as event calendars, social media integration, and online registration forms facilitated communication and engagement among club members, coaches, and parents.
Responsive Design: The responsive website design ensured a consistent and optimal browsing experience across various devices, catering to the needs of users accessing the website from different platforms.

Conclusion

Through collaboration with North Surrey Soccer’s stakeholders and my expertise in UX/UI design and web development, we successfully revamped the club’s website, improving the overall user experience, enhancing visual design elements, and implementing interactive features to increase community engagement. The new website serves as an effective platform for North Surrey Soccer to connect with its members, share information, and foster a sense of belonging and community within the club.