Espoir Society
BRANDING | UX / UI | WEB DEVELOPMENT
Client Overview
Espoir Society is a non-profit organization dedicated to providing education, and support to underprivileged families in Surrey BC. Founded in 2010, Espoir Society has been working tirelessly to improve the lives of those in need through various initiatives and programs.
Challenge
Espoir Society approached our agency with a challenge to revamp their branding, improve user experience (UX) and user interface (UI) design, and develop a new website that would effectively communicate their mission, engage donors and volunteers, and showcase their projects and impact.
Goals
- Refresh Espoir Society’s brand identity to reflect their values, mission, and impact.
- Enhance UX/UI design to create a seamless and engaging experience for website visitors.
- Develop a responsive and user-friendly website to increase donor engagement and facilitate online donations.
- Showcase Espoir Society’s projects, impact stories, and volunteer opportunities effectively.
Our Approach
Branding
- Conducted comprehensive research on Espoir Society’s target audience, competitors, and industry trends.
- Collaborated with Espoir Society’s team to define brand attributes, values, and messaging.
- Created a new logo and visual identity that reflects the organization’s mission of hope, compassion, and empowerment.
- Developed brand guidelines to ensure consistency across all communication channels.
UX/UI Design
- Conducted user research and usability testing to understand the needs and preferences of Espoir Society’s target audience.
- Created user personas and user journey maps to identify pain points and opportunities for improvement.
- Designed wireframes and prototypes for the website, focusing on intuitive navigation, clear calls-to-action, and engaging visual elements.
- Iteratively refined the design based on feedback from Espoir Society’s team and user testing sessions.
Web Development
- Built the website using responsive design principles to ensure compatibility across various devices and screen sizes.
- Implemented a content management system (CMS) to enable Espoir Society’s team to easily update and manage website content.
- Integrated donation processing functionality, allowing users to make secure online donations conveniently.
- Developed a blog section to share updates, success stories, and relevant content with donors and volunteers.
Results
- Brand Refresh: Espoir Society’s new visual identity received positive feedback from stakeholders and helped to strengthen the organization’s brand perception.
- Improved UX/UI: The redesigned website saw a significant increase in user engagement and a decrease in bounce rates, indicating improved usability and satisfaction.
- Increased Donations: The integration of online donation functionality resulted in a noticeable increase in online donations, providing Espoir Society with a sustainable source of funding for their projects.
- Enhanced Communication: The blog section enabled Espoir Society to effectively communicate their impact, share success stories, and engage with their audience, fostering a sense of community and support.
Conclusion
Through a collaborative effort between Espoir Society’s team and I, we successfully revitalized the organization’s branding, improved the user experience and interface design, and developed a new website that effectively communicates their mission and engages donors and volunteers. The revamped branding and website have positioned Espoir Society as a reputable and trustworthy charity, enabling them to further their mission of making a positive impact in underprivileged families in the Surrey community.
